My two-year granddaughter had a cough and the pediatrician suggested Zarbee’s cough suppressant. I bought some at CVS.

Two days later, I received an email from @CVSHealth.
Subject line: Here’s a Free Toy to Help Your Little One Feel Better

“Joy can be strong medicine. A little something to help your little one feel better. It’s no fun when a child is sick. We hope this toy brightens his or her day. Here’s to a speedy recovery. Free toy up to $5.”

OMG. Hooked. For. Life.

What does your follow-up sound like?
Instead of pitching more, what “little something” – what insight, content, information – can you provide to help your prospects know they’ll be better with you than without you?

Communicate care, excitement and a vision of their success to accelerate performance and drive growth and revenue.

Please don’t misunderstand. The question isn’t, “What additional concessions can I give them?”
The question is, “What content can I provide, what insights can I bring, what authentic messaging can I use to help them see their results will be best here?”

Here is the hack:
Create brain-friendly messaging that provides emotional certainty.

To build business, help them feel safe and smart saying, “Yes, please.”

Oh, and when I went back to CVS for her toy, I also found $32.54 worth of other things I needed that day.

Before you go…

Are you looking for fresh, modern ideas to boost success at your next sales meeting or conference? SpeakerSue will energize your meeting, keep everyone engaged and provide the “kick” your team needs to create a cultural change in the way they communicate.

To use email more strategically and successfully, send an email to or call (+1-480-575-9711) to check availability. You can count on fresh, practical content to convert more leads and drive revenue and profitability.

PS. Please forward this blog to others who can also benefit! Thank you!


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