According to multiple research sources, more than price, hotel decisions are guided by imagery and feeling. The ability to imagine a positive experience is key to elevating buyer confidence –…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
How many emails do you delete unopened each day? Why? A salesperson just like you thought their email would catch your eye, motivate you to open it AND read it…
Two clients on the same day called with the same question, “We’ve increased our rates significantly and my sales team is uncomfortable asking for the higher rate. Of course, our…
You know how you plug a destination into Google maps or Waze or whatever nav system you use? You input where you want to go, and the app provides the…
Remember sales blitzes? With no security, we could actually just enter an office building and go door-to-office-door introducing ourselves, leaving goodies – always goodies! – and collateral. With good enough…
My two-year granddaughter had a cough and the pediatrician suggested Zarbee’s cough suppressant. I bought some at CVS. Two days later, I received an email from @CVSHealth. Subject line: Here’s…
The easiest way to be a better seller is to make a better impression with your emails. You’re practically guaranteed to make a bad impression when your message has typos…
1. Don’t make me think. 2. Make the next step easy. 3. Reattach if you’re asking questions about something you previously attached. 4. Provide phone numbers that I can tap….