Marketing, your Director of Revenue, or maybe even your DOS came up with a “great idea.” They gave you a 25% off promotion that you can use when prospecting. Their…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
You know this. You know email is a rotten communication tool for answering questions because: 1. The question the buyer expresses may not be the real question. 2. Too much…
It was such a small thing. It was early morning and I asked at the bell desk for a NYTimes. I was in luck. “How long will you be staying…
“Send me a proposal,” they say. Why? Why do they want you to send information? So they can see space, rates, dates? Sure that is part of it. But high…
A client called looking for a facilitator and what he needs isn’t in my wheelhouse. I offered to tap into my speaker network to find the right fit for him….
“The Best Cold Call Script Ever” just appeared in my inbox. I’m hopeful it didn’t appear in yours because you might be tempted to use it. After all, look at…
My flight was oversold and the gate agent needed travelers to give up their seats. She started by offering $250. In the end, she upped the offer to $750. Those…
Do your buyers like you? I’m not asking if they’re your best friends but do they respond to your emails in a friendly, helpful, warm way? (That is an easy…