Remember the advice you received about the importance of building rapport before making your pitch? Forgetaboutit. Inauthentic chatter just wastes everyone’s time.* Instead start your presentation by describing the problem…
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
This may not be mind-blowing but it is radical. Spelling errors and typos influence trust. But all errors are not created equal. Some errors diminish credibility more quickly than others….
Raise your hand if you’re also sick of “Checking back with you” emails as in: Hi Sue, It’s Name. I just wanted to check back in with you to see…
What is the most compelling story you use to explain your brand distinction? When I recently asked a sales team I was working with, they said things like: “The passion…
I confess. “I’d like to add you to my professional network on LinkedIn.” Guilty. I’ve sent it when I clicked too quickly. What a horrible, thoughtless first impression to someone…
Do you remember the classic comedy, City Slickers? Curly (Jack Palance): Do you know what the secret of life is? [holds up one finger] This. Mitch (Billy Crystal): Your finger?…
Using email, Shelly introduces you to her colleague, Michael . She thinks he can benefit from your services or product. What will your email say? “Thank you for the introduction…
I’m never at a loss for content for my Facebook Email Wall of Shame <https://www.facebook.com/SpeakerSueHC>. And this is such a great one to learn from. First, the backstory: I contacted…