Do you remember the classic comedy, City Slickers?

Curly (Jack Palance): Do you know what the secret of life is?
[holds up one finger] This.
Mitch (Billy Crystal): Your finger?
Curly: One thing. Just one thing. You stick to that and the rest don’t mean s***.
Mitch: But, what is the “one thing?”
Curly: That’s what you have to find out.

Want to double your sales opportunities?

Here is the “one thing.”

But I warn you. It sounds incredibly simple and you probably think you’re already doing it.

Most likely you aren’t.

The “one thing” <drum roll>:

Revolve your message around them instead of yourself, what you want, or your product.

In everything you do.

From the gifts you give (is your company logo all over it or personalized with their name?) to the emails you write, to the conversations you have.

Be ready to watch your numbers sky-rocket.


Who are these email examples about?

I hope you had a wonderful weekend! We sent you the proposal last week and I wanted to know when you might be making a decision?


With your event just a few months away, you have so many decisions to ensure your goals are achieved.

Here is another to try:

I’ll be in your area Thursday and Friday and would like to stop by for a quick 10 minute chat.


Are you available next Thursday or Friday to talk about a fresh perspective for your 2019 event? I’ll call tomorrow to see which day might be better for you.

Love your customer.

Revolve everything you write, say or do around them, their needs, their success, their key drivers.

Anything less is short changing both of you.

For information on a customized email sales writing workshop for your group, please email or complete our quick Interest form to check Sue’s availability. Count on boosting productivity, professionalism and profits!

Leave a Reply