“The question used to be, ‘Is it appropriate to send holiday wishes with an email?’” says Sue Hershkowitz-Coore, sales trainer and author of How to Say It To Sell It….
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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.
The question keeps coming up at my sales writing workshops: How do I ask for the next step? 1. Always give them a reason to want to accept or take the…
The rescue dog wouldn’t stop digging and the owner tried everything. The vet’s advice? Make one area in the backyard so attractive to the dog that the dog won’t want…
This post isn’t about objectives. And that’s why it’s important. For years, I’ve read (and used) the question: Can you tell what your meeting objectives are? Their response, almost always,…
I’m a good speaker. Evaluations tell me so. Clients who rehire me year after year tell me so. Clients who remember what they heard in my sessions from 5, 10, 20 years ago tell me so. But I’ve just recently learned the key to delivering the best presentation ever…
Flying Southwest Airlines, if not always as much fun as they’d like us to believe, is always interesting. This last trip didn’t let me down. By the time group C…
In preparation for an upcoming Power Sales Writing workshop, I’ve been reviewing my client’s writing examples. And I have to say if I read about one more gabillion dollar renovation,…
Shamus Brown’s emails fill my inbox, and I read them. His “EgoPower” newsletter really does makes sense, as far as it goes. The problem is he gives only a teaser…