Very cool. You just received an RFP and it fits your hotel, service, product like a charm.

You get ready to respond with the information the planner requested because you can do it all.

And you don’t book the business.

What happened?

You missed the “why?”

You provided the important facts, features and details.

But you ignored what your buyer needs most.

Know your why.

It almost always comes down to helping them feel safe and smart saying, “Yes, please!”

Email is more than just a response to a request; it’s a strategic tool, when used right, will drive sales, growth and profitability.

Before you go…

Are you looking for fresh, modern ideas to boost success at your next sales meeting or conference? SpeakerSue will energize your meeting, keep everyone engaged and provide the “kick” your team needs to create a cultural change in the way they communicate.

To use email more strategically and successfully, send an email to or call (+1-480-575-9711) to check availability. You can count on fresh, practical content to convert more leads and drive revenue and profitability.

PS. What comments, ideas or stories do you have to add to today’s post? You can do me a huge favor by adding your insights and comments, or forwarding the post. Thanks for your help!


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