“I hope you are doing well! I wanted to touch base with on the Pups Room block for this month and next. We would love to host this and can offer a rate of $XXX for the group. This includes a full breakfast every day as well. Please let me know if you have any questions.
Hope you have a great day!”

But your competition across the street offers $108.

And the competitor down the road offers Happy Hour, hot breakfast and $103.

Why should they select you?

And, if they like you (maybe they want the points you offer) why wouldn’t they negotiate rate?

After all, that is the only “value” you’re selling.

Create excitement! Let them know their travelers/guests will be happiest/healthy/comfortable/serene/whatever.

No, you don’t need to add a gabillion words.

But you do need to give people a reason to say, “Yes, I want to select YOU!”

It doesn’t matter if you sell hotel and space, courier, IT or financial services. If you sell, you need to give people a reason to buy.

Cheapest may work until your competition is cheaper. Then what?

How many selling mistakes did you count in the example? I count at least six.
Fake rapport
Out-dated language
Selling on rate alone

This post, though, is about motivating you to give them a reason to choose your offer. (We can discuss the other issues later!)

For your consideration:
What if you swap:
Hope you have a great day!
Your travelers will be so comfortable here.

Do you agree this change makes a huge change?

Before you go…

Are you looking for fresh, modern ideas to boost success at your next sales meeting or conference? SpeakerSue will energize your meeting, keep everyone engaged and provide the “kick” your team needs to create a cultural change in the way they communicate.

To use email more strategically and successfully, send an email to Sue@SpeakerSue.com or call (+1-480-575-9711) to check availability. You can count on fresh, practical content to convert more leads and drive revenue and profitability.

PS. Please forward this blog to others who can also benefit! Thank you!


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