If you were selling at the turn of the century – the 20th that is – you likely were taught these manipulative closes:

The Now or Never Close (Do this now or else.)
The Summary Close (So you’re interested and just sign here.)
The Sharp Angle Close (If we do this for you, can you sign here now?)
The Question Close (Is there a reason we can’t move forward?)
The Assumptive Close (Does this meet your expectations? Then, please sign here.)
The Takeaway Close (Here, try this. You’ll like it but we take it back if you don’t want to buy it.)

None of them work.

None of them work if your goal is to build a long-term profitable relationship.
None work if you want to truly serve your customer.
None work unless you get off on being an aggressive, cheesy seller.

Here is what works;
Simplicity. Effortless. Ease. Care

The simpler you can make the next step for the buyer, the more effortless it is for them to say yes, and the more authentic care you show to them, the more likely it is that you’ll make your numbers and sweeten your day.

BONUS
Try this: I’ll plan to call you later this week unless another time frame is better for you. You can count on a fun and productive event at ABC Hotel.

Nothing fake. Nothing pushy. Nothing manipulative. Just easy.

Try it. You’ll like it.

For information on a customized email sales writing workshop for your group, please email Sue@SpeakerSue.com or complete our quick Interest form to check Sue’s availability. Count on boosting productivity, professionalism and profits!

Leave a Reply