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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

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Why fake rapport is sucking away sales & relationships

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

“How are you today?” “I hope this finds you well.” “Did you have a nice weekend?” Ughhhhh! Stop it!* Fake rapport will not create rapport. The only way to create…

5 ridiculously easy (and smart) steps to writing an awesome follow-up email

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

You sent a personalized proposal to your prospect and promised to follow-up at the end of the week. It’s the end of the week. How will you follow-up? If you’ve…

Do this one thing so clients love you!

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

Is there anything more exasperating than wanting to phone someone who sent you an email, and their phone number is MIA? What a waste of time! You do a search…

Do this one thing to boost email response rate by 15%

| Email Etiquette & Productivity, Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Is there anything more frustrating than no response from a previously interested buyer? The client asked you – asked you! – for more information and you responded with a thoughtful,…

Eliminate these 9 words today to boost sales success

| Email Sales Writing, Featured, Selling Skills | No Comments

They were wrong when they said words will never hurt you. Choosing poorly can very quickly blow up a sale, create buyer distrust and decimate a value proposition. These nine…

Never worry about prospecting again

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

In less time than you have now spent reading this post, your prospect decides if s/he will read, delete or archive your message.  If you read, Immediately boost prospecting success…

Is your out-of-office killing sales?

| Communication Skills, Email Etiquette & Productivity, Email Tips, Featured | No Comments

Is your out-of-office killing sales? What is the etiquette of the out-of-office auto response? Are they even needed in a connected 24/7 world where unless we’re hiking the Inca Trail,…

3 Must- Use Business Rules for Texting

| Email Etiquette & Productivity, Featured, Texting | No Comments

Except when it’s an emergency – and then phoning is a WAY better option anyway – here are three must-follow business texting rules to build your reputation, get best results…

The Trouble with Emojis is….

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

Nothing. Emojis and emoticons are the body language of today’s world. Use them. But don’t go nuts. It’s better to use precise, thoughtful language than depend upon a smiley to…