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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

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The Trouble with Emojis is….

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

Nothing. Emojis and emoticons are the body language of today’s world. Use them. But don’t go nuts. It’s better to use precise, thoughtful language than depend upon a smiley to…

Make your next proposal stand out with this one idea

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Proposals that resonate, differentiate and substantiate make the short list. The key is personalization. It’s showing your prospect you care about their success and you respect their objectives (not yours)….

Is Email the new “Death of a Salesman”

| Email Etiquette & Productivity, Email Sales Writing, Featured, Selling Skills | No Comments

The phone in my office is hardly used because email is my addiction of choice. I can write my message at 3am and my recipient can read and respond at…

Why your follow-up emails aren’t working

| Email Sales Writing, Email Tips, Featured | No Comments

Your prospect expressed interest in your service or product and has now gone to radio silence. How do you persuade them to give you an update – or better yet…

Immediately boost email prospecting success with this tip

| Email Sales Writing, Featured | No Comments

How many unsolicited emails did you delete so far today? Most of those emails were written by sales people trying to prospect to sell something. What made you delete the…

How this one mistake costs you revenue and reputation

| Email Sales Writing, Featured, Selling Skills | No Comments

If the predictions are true, by 2020 (yes, that soon!), 85% of all communications will be digital. Knowing this, the most obvious thing to do is to learn to use…

The Absolute biggest mistake sales people make

| Email Selling Skills, Featured, Selling Skills | No Comments

Unless you started your sales career this morning and haven’t made it through your on-boarding yet, you already know the importance of selling benefits over features. But regardless of how…

The one must-know fact to network profitably

| Featured, Selling Skills | No Comments

All things being equal, the sale always goes to the salesperson who has developed a relationship with the buyer. All things being unequal, this is also usually true. But developing…

Use this 3-step process to write 80% more quickly

| Email Tips, Featured | No Comments

With predictions that by 2020, 85% of all communications will be virtual, being able to write a quick concise email is increasingly important. This 3-step process is key to shaving…