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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

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You’re pissing them off & don’t even know it

| Communication Skills, Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

A new client hired me to conduct a series of sales writing webinars for her sales associates. The day before our first webinar, one of the participants emailed: “Sue, I…

Crafting subject lines that gets results

| Communication Skills, Email Sales Writing, Featured, Selling Skills | No Comments

Spoiler alert: This blog is intended for professional SALES people not marketing people. Marketing people are excited by clicks and opens. Sales people by action and results. It’s a big…

10 reasons your emails don’t yield results – and what to do instead

| Email Etiquette & Productivity, Email Sales Writing, Featured, Selling Skills | No Comments

“I sent 40 emails last week and didn’t get one response. I don’t understand,” said the desperate and despondent commissioned sales person. Sound familiar? Here’s why they aren’t reading your…

Difficult conversations are difficult. And when they’re in email…

| Communication Skills, Featured, Selling Skills | No Comments

You cannot do what your prospect/customer/client/sponsor is asking. Whether it’s reduced pricing or a customized request or anything, you can’t do it. Oh and they never answer their phone. So…

Are you being talked over in meetings?

| Communication Skills, Featured, Selling Skills | No Comments

When you’re ignored in a meeting, you have several choices. You can roll over and play dead (and expect to have this happen again). You can lash out at your…

Create a prospecting email that doubles revenue

| Email Sales Writing, Email Tips, Featured, Social media selling skills | No Comments

Where do prospecting emails go wrong and what makes them work? Answer #1: At the beginning Too much throat clearing. Too much self-focus. Too much bull^(*&. Hi Name, Hope you…

How to Handle Negativity with Email

| Email Etiquette & Productivity, Email Sales Writing, Featured, Selling Skills | No Comments

You know I have to say this. When a client or colleague is angry or upset and you can feel their frustration simply by reading their words, please, PLEASE, go…

Why some expert advice will get you into big trouble

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

Reading only a post’s headline can get a person into trouble. The subject line on John Ruhlin’s post was “Why I Don’t Personalize My Emails.” Hmmm. So I read and…

Apply this Little Known Email Tip to Get Action and Best Results

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Though the title of this post calls this tip “little known”. it’s probably widely known. It just isn’t applied. Here is an example. These are the three closing sentences of…