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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

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Two words every sales person should know

| Email Sales Writing, Featured, Selling Skills | No Comments

FOMO – fear of missing out – is one of the most powerful sales drivers today. Whether it’s a: “FLASH SALE: Save 55% until 5pm tonight!”, seeing a pop-up that…

These two words destroy results

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

Your thoughts? No, I’m not asking for them. Even if I needed to gain your opinion on something, I wouldn’t ever write “Your thoughts?” Why? Because that question is ridiculously…

Two Easy, Clever & Important Ways to Make Your Proposal Stand Out

| Email Sales Writing, Featured, Selling Skills | No Comments

“These dates are not currently being held.” Could there be a worse way to end a proposal? Here are two easy, clever and important ways to stand out and advance…

Three very smart, non-annoying ways to begin your next email

| Email Etiquette & Productivity, Email Sales Writing, Featured, Selling Skills | No Comments

You just spoke with a prospect and promised to follow-up with additional information. But what can you say that won’t sound cheesy or like the same email they receive from…

Create a call-to-action that makes sales and sense

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Back in the day, sales people were taught to manipulate buyers by saying something like “Will Tuesday at 2pm or Thursday at 4pm be better for our call?”* And though…

Are you an email narcissist?

| Email Etiquette & Productivity, Email Sales Writing, Email Tips, Featured | No Comments

You just received an angry/patronizing/nasty/uncomfortable email from a client or colleague. The writer was rude and wrong. You quickly begin typing your response. And then you stop. And breathe. Because…

3 Tips to Create Subject Lines that get Opened

| Email Sales Writing, Featured, Selling Skills | No Comments

A strong subject line definitely helps get your email opened. But as sales professionals (as opposed to marketers who seem to value open rates more than response rates), subject lines…

How an Authentic Thank You Changes Everything

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

He would clear his desk twenty minutes before going to lunch every day just to hand write thank you notes. He said it was easy at first because there are…

Why fake rapport is sucking away sales & relationships

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

“How are you today?” “I hope this finds you well.” “Did you have a nice weekend?” Ughhhhh! Stop it!* Fake rapport will not create rapport. The only way to create…