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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

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Do this “one thing” to double your sales opportunities

| Email Etiquette & Productivity, Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Do you remember the classic comedy, City Slickers? Curly (Jack Palance): Do you know what the secret of life is? [holds up one finger] This. Mitch (Billy Crystal): Your finger?…

“Nice to e-meet you” and other silly stuff

| Email Etiquette & Productivity, Email Sales Writing, Featured | No Comments

Using email, Shelly introduces you to her colleague, Michael . She thinks he can benefit from your services or product. What will your email say? “Thank you for the introduction…

Is THIS why your customers go to radio silence?

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

I’m never at a loss for content for my Facebook Email Wall of Shame <https://www.facebook.com/SpeakerSueHC>. And this is such a great one to learn from. First, the backstory: I contacted…

11 ridiculously easy ways to make the shortlist

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

I’ve been reading quite a few proposals lately and if you want to make the shortlist, don’t sound like everyone else. One proposal sounds exactly like the next. Take the…

Is Selling a Dirty Word?

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

It isn’t but it can be. Selling isn’t a dirty word when the sales person cares more about the person he is selling to, than making the sale. Selling isn’t…

Achieve a 15% boost in response rate with this easy tip

| Communication Skills, Email Sales Writing, Featured, Selling Skills | No Comments

Language shapes the way we think.  Positive and negative language creates a different experience for readers and listeners. And different results for the writer. These words and phrases, used in…

You’re perfect but are you persuasive?

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Bill, my husband, and I are going on a cool vacation soon. We are going camping with the best gear from Survival Cooking. I was so excited about the opportunity…

How NOT to handle your next objection

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

First, change your mindset. Regardless of what they say to you, if you think of it as an objection, you’re likely to think you need to “overcome” it. You don’t…

8+ Business Texting Etiquette Rules to Follow Now

| Business texting etiquette, Communication Skills, Email Sales Writing, Featured, Selling Skills | No Comments

The benefits of texting clients are huge: •99% of texts are opened and read. • Texts have a 45% average response rate. •Texts are responded to, on average, in 90-seconds….