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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

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Apply this Little Known Email Tip to Get Action and Best Results

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Though the title of this post calls this tip “little known”. it’s probably widely known. It just isn’t applied. Here is an example. These are the three closing sentences of…

Skyrocket Your Success with this One Life-changing Tip

| Communication Skills, Email Sales Writing, Email Tips, Featured, Presentation Mastery, Selling Skills | No Comments

On my run with my dogs today, a stranger said, “Your dogs are really enjoying their run!” Most days, people say things like, “Who is running who?” (hahaha) or “Dogs…

When Email IS Your Sales Strategy

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Do you have the skills to initiate, follow-up and close business through email? Yes, of course, getting them on the phone or meeting in person creates a stronger bond. But…

To sell more they have to feel safe & smart

| Communication Skills, Email Sales Writing, Featured, Selling Skills | No Comments

Have you heard me speak? If so, you probably remember my mantra: Help them feel safe and smart. The smarter they feel, the smarter you become. Of course, it has…

If you prospect, you’ll want to read this (and if you don’t, you need to read this now)

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

When was the last time you enjoyed an “aha!” moment? Mine was yesterday while reading Anthony Iannarino’s blog: You are Not a Rain Maker. You are a Rain Barrel. If…

Get quicker responses by eliminating this one thing

| Email Etiquette & Productivity, Email Sales Writing, Featured, Selling Skills | No Comments

Using guilt as a motivator might work for my 92 year old mother (why should she stop now?!) but using it to motivate prospects into responding is just silly. No…

The simple way to make your numbers with email

| Email Sales Writing, Email Tips, Featured, Selling Skills | No Comments

Buyers make choices for their own reasons. But the most compelling reason today, right now, at this moment, is because you’ve made it simple for them to choose your option….

Is your prospecting approach ancient history?

| Email Sales Writing, Featured, Selling Skills | One Comment

“The Best Cold Call Script Ever” That was the title of a blog post that appeared in my inbox this week. It was undated but who could resist reading it?…

Do your emails articulate YOUR story?

| Communication Skills, Email Sales Writing, Featured, Selling Skills | 2 Comments

You have a story to tell. It’s what connects your prospects to your brand. It can be a big, compelling, differentiating story and it can also be the small nuances…