sales team’s potential
Write and craft strong, authentic, powerful e-messages that grab attention, convey distinction and tell your story.
Your sales force is passionate and persistent. They’re gritty and seasoned or irreverent and enthusiastic. Yet you know they stumble when they communicate your value prop. You review their emails and cringe. You watch them pitch and want to scream – or cry. No distinction. No trust. No difference between you and your competitive set. No shortlist. No sale. Change your words, change your world!
COME OUT OF THE GATE
WITH YOUR BEST
Often clients won’t even give you a chance to counter. One client found, using Delphi data, that between 45% – 80% of prospects give them just one chance to win the business!
But really that might not matter. Here’s why:
Most sales people give up after one follow-up email … despite rock-solid evidence proving multiple follow-up emails are needed to advance the sale.
And wait, there’s more!
80% of sales require five personalized, caring, authentic follow-ups!
COMMUNICATE TO WIN! ELEVATE EVERY CONVERSATION!
SpeakerSue uses email as the basis for sales training. Why? Because email is the way we sell today. From building trust while prospecting to becoming a trusted partner through smart, strategic follow-up, respectfully closing the business and creating solid business relationships, email is your advocate and handshake!!
FUNNY, INSPIRING AND DYNAMIC
APPROACHABLE AND AUTHENTIC
INNOVATIVE AND SMART
GENUINE AND CHALLENGING
THE KEY IS HOW YOU PRESENT YOUR SOLUTION
The email of the future is here!
Your sales force is too busy playing whack-a-mole with their in-box and e-channel leads, to get it right. Instead of nurturing and adding insight to the buying experience, they knee-jerk respond with transactional, off-putting messaging.
Business building is even worse. On average, 50% of selling time is wasted on unproductive prospecting.
It’s intent and care that nurtures not information or content.
Double your response rates by articulating your message and telling your story. Smart foundational skills and powerful advanced strategic selling tools change everything.
What Clients Say… And You Will ToO
Ritz-Carlton has partnered with Sue for many years; she is now an integral part of our training curriculum and has created raving fans due to her incredible ability to instill terrific communication skills ... we’ve seen very strong resultsKelly Wood Senior Manager, Global Training Strategy, The Ritz-Carlton Hotel Company
Thank you so much for the amazing training that you provided. I am already implementing your techniques and am really enjoying it. I do have to stop and think at every turn but that is a good thing. I am confident that management will want to bring you back once they see the amazing changes from our team.Robin Houdyschell, CMP Destination Meeting Services Manager, Visit Orlando®
You have changed my life! Thank you for teaching me those powerful techniques to doing business smarter. I plan to share this with my family, friends and colleagues back home.Gita Marin JoyceHospitality Event Management
"When we first engaged Sue, Langham was searching for a way to tell its story and through her highly interactive sessions, the sales training provided our colleagues words and ideas to articulate our individual brands in a manner that differentiates us from our competitive set. Specifically focused on the heart of today's business communication - email messaging - the team ... were prepared to extend the brand image, generate additional client interest and convert more leads into solid business."Aviva Chow, CMPLangham Hospitality Group, Director of Global Programmes, Planning & Support
"We have engaged Sue primarily to focus on infusing our brand DNA into our written communications to complement our marketing messages and more importantly to elevate the sales process ... We applied the training to FIT sales, Group Sales, Marketing Communications, Reservations and even Executive Assistants. The litmus test was the highly positive response of our colleagues and their immediate change in behaviour which provided the desired training results...Alison Styles Mandarin Oriental Hotel Group, Vice President Sales & Marketing EMEA
FRESH FROM THE BLOG
This may not be mind-blowing but it is radical. Spelling errors and typos influence trust. But all errors are not created equal. Some errors diminish credibility more quickly than others….
Raise your hand if you’re also sick of “Checking back with you” emails as in: Hi Sue, It’s Name. I just wanted to check back in with you to see…
What is the most compelling story you use to explain your brand distinction? When I recently asked a sales team I was working with, they said things like: “The passion…