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Sue has spent years honing her craft, and if you’ve ever heard her speak, you know how passionate she is about what she does. If you have not witnessed her in person, you can still learn from her and enjoy her years of research, professionally and passionately laid out in writing for all to enjoy.

Sense-making selling

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Words! Words to explain what I’ve been teaching for years. It’s a good day! Friction-less Stanford’s “friction-less” replaced years of saying, easy, effortless, simple. Create a friction-less customer experience. If…

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